Telltale Consult · business strategy for brands and institutions
The audience you own
Storytelling is the tool; the business problem is the brief. We help organisations decide whether a show will solve their problem, and when it will, we make it.
Advertising rents attention. A show owns it.
Rented attention is bought by the impression and gone when the budget stops. A show is chosen, subscribed to and returned to each week, and it builds: more episodes, more viewers, more people who come back without being paid to.
What lasts
The shows still running are owned, regular and fronted by people who know the subject. Nobody subscribes to a corporate message. They subscribe to a story told well.
How we work
Start with the business problem, not the show
- Who needs to care?
- What would make them?
- How do we reach them?
- How will we know it worked?
If a show will not give you an advantage, we say so and stop there.
Step one · the first four weeks
A four week scoping study
A fixed fee, and a full report: who matters to you, what they would watch, what it would cost, how we would measure it, and our view on whether to make anything at all.
Step two · before episode one
A measure we agree
One agreed measure of success and a named owner on your side, set before we start, and a one page report every season.
Selected work
Made for clients
Google DeepMind: The Podcast
Google DeepMind · For a client
415,000 viewsfor one episode, with Demis Hassabis
Professor Hannah Fry goes behind the scenes of the world’s leading AI research lab.
Intoxicating History
Podcast and YouTube · Original
Signal AwardBronze, food and drink, 2025
The history of drink, and the drink that made history, with Tom Parker Bowles and Henry Jeffreys.
Call of the Wild
WWF · For a client
Cel Spellman meets a special guest and a wildlife expert to dig into the threats facing the natural world.
Exile
Leo Baeck Institute · For a client
Jewish lives under the shadow of fascism, presented by Mandy Patinkin and Joshua Malina.
Next Giant Leap
GZERO Media, sponsored by MDA · For a client
The business of the new space age, from GZERO Media and the Canadian space company MDA.
This Being Human
Aga Khan Museum · For a client
Extraordinary artists, writers, athletes and thinkers on the kaleidoscope of Muslim experience.
Who you will work with
The team
Founder and creative director
Jago has twenty-five years in British and American television. After running development at Tiger Aspect, Blink Films and Optomen, he set up Nerd in 2009 with Charlie Parsons and John Farrar, known for factual entertainment formats and documentaries including Inside the Gangster’s Code and 12 Year Old Lifer. He was later a creative lead at Blue Ant, Zinc and Sky, with credits including How to Rob a Bank, The Sidemen Show and Edge of Reality for Audible. He founded Telltale in 2021.
Telltale Consult
Jonny began as a documentary maker at the BBC, then co-founded TotallyMoney, now one of the UK’s leading fintech businesses. He invests in and advises companies in media, mobility and social enterprise.
Executive producer
Mel joined Telltale in April 2026 after more than two decades in premium factual, entertainment and audio, with credits including The Wine Show and Intoxicating History. She leads a slate of drama and animation built audio first and digital first.
North American partner, Antica Productions
Stuart is President of Antica Productions in Toronto, Telltale’s frequent co-development and co-production partner and a founding partner in the company. A former executive producer of CBC’s The National and Dragons’ Den, he helped launch ABC’s Shark Tank and has won an International Emmy.