Google DeepMind: The Podcast artwork

For a client · Google DeepMind

Google DeepMind: The Podcast

Professor Hannah Fry goes behind the scenes of the world’s leading AI research lab.

415,000 viewsfor one episode, with Demis Hassabis

What is generative AI? How do you build safe and capable models? Is AI overhyped? The mathematician and broadcaster Hannah Fry answers these questions and more, with no hype and no spin.

Telltale made the first seasons. The show did well enough that DeepMind took it in house.

Presenter
Hannah Fry
Executive producer
Rami Tzabar
Producer
Dan Hardoon

Case study

The brief

Turn complex AI research into something a general audience would choose to hear.

What we made

A video podcast presented by Hannah Fry, built on direct access to the researchers and the questions behind the science.

The result

415,000 views for the episode with Demis Hassabis, and a rating of 4.9 from about 1,700 listeners.