Vanita is editorial director of British luxury heritage brand Burberry. She has worked at the forefront of the cultural communication revolution as a content director and strategist for more than quarter of a century. Vanita began her career in print journalism, launching a quarterly magazine for Vogue Australia, and from there has made a career out of harnessing the power of storytelling in an ever-evolving digital landscape. She has built and led content teams for brands as diverse as international design bible Wallpaper*, auction house Sotheby’s, retail behemoth The Bicester Village Collection, and iconic photographer Rankin. From launching a print magazine to relaunching countless websites and diving headfirst into the metaverse, Vanita loves bringing fascinating stories to people through any medium and wherever in the world they may be.